Prepared for ZER Consulting Africa
A month of content for ZER’s third anniversary.
Made from the conversation we already recorded on The Upgrade Zone, so there’s no filming day to plan. We cut it, brand it, write the words and hand it over, ready to post.
- Up to20short clips for social
- 3YouTube videos
- 1brand kit your team keeps
- 3hours of calls for you in the whole month
£1,950 all in Try it first. You’ll see three finished trial clips before you pay anything.
Our network · 22 places · 4 continents
Welcome to the network.
Partners and clients across four continents, each linked back to our studio in Hinckley. The magenta line is yours.
A globe showing the Dan Cheesecake Media network of partners and clients in 22 places, each linked to the studio in Hinckley, England. One link is highlighted: Hinckley to Lagos, Nigeria.
01The idea
One conversation in.
A month of content out.
You’ve already done the part that needs you on camera. We recorded it together, and the episode runs to 68 minutes. That is enough good material for a whole month.
- 1anniversary film
- Up to20short clips
- 3YouTube videos
- 1cover for every clip and video
- 1brand kit
- 1content plan
Why October
Three years is worth marking out loud.
October is ZER’s third anniversary. People notice milestones, and a month of steady posts turns one date into a story your clients, partners and future hires can follow. You told us you post on LinkedIn almost every day. For one month, those posts are already made.
Three moments we already have on camera
“My unique value is that, unlike many consultants, I’ve actually walked in your shoes.”
“So if I consider myself a strategy expert, then I should be an expert in saying no.”
“Building a business is also tough. Choose your hard.”
02What you get
Three things, all ready to use.
Your look, your plan and your posts. Everything is made for ZER, in ZER’s colours, and all of it is yours.
Your look
Moving brand pieces, so every video looks like ZER. Your team can keep using them long after this month.
- Animated logo opener and end card
- Name tags and headline boxes
- Caption style in your fonts and colours
- Corner logo and a frame for vertical video
- Cover and thumbnail templates, with a one-page guide
Your plan
One agreed way of doing content, so everyone on the team knows what to post and why.
- A 90-minute kick-off with Adeolu and up to four of the team
- A one-page content plan within two working days, built around your SCALE framework
- A posting calendar showing what goes where, and when
- A 30-minute handover, so your team can keep going
- A one-page results summary at the end of the month
Your posts
A month of finished content, so your channels stay busy while you run the business.
- 1 anniversary film, about 60 seconds, for the day itself
- Up to 20 short clips of 15 to 90 seconds, captioned and branded
- 3 YouTube videos, 3 to 5 minutes each, in landscape
- A cover for every clip and video
- The words for every post, drafted in your voice
Gifts
And two gifts for your anniversary.
Both are included in the price.
Your anniversary episode
A second recording, made your way. You choose the format and the talking points, for example three years of ZER told by your team. We record it online in about an hour, then edit it and brand it as ZER’s own.
It goes out on your channels as a collaboration with The Upgrade Zone, so both audiences see it.
A Tech and AI snapshot
A short report on the tools behind ZER and where AI could save your team time, from Danventure, our tech advisory practice.
It’s built from public information, our conversation and your videos, so treat it as a starting point. The full Danventure audit, which looks inside the business, is £1,400.
Try it first
See it before you pay.
Before you pay anything, we’ll send you three finished trial clips in ZER’s colours. They’re yours to keep, whatever you decide. If you go ahead, they become the first three of your clips.
03The month
How the month could work.
This is a proposed plan, and we’ll shape it around what you need at the kick-off. Each square is one finished piece: magenta for short clips, turquoise for YouTube videos and white for the two anniversary pieces.
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1
Week 1
Your trial clips
We make three trial clips in ZER’s colours and send them for your approval. Nothing to pay yet.
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2
Week 2
Kick-off and first posts
Starts when you pay the first half. Kick-off call and brand kit, then posting begins with your trial clips and the first YouTube video. We also record your anniversary episode.
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3
Week 3
Anniversary week
Your anniversary film and anniversary episode go live, with more clips and the second YouTube video.
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4
Week 4
Finish and hand over
The last clips and YouTube video, then your results summary, the handover call and your Tech and AI snapshot.
- Short clip · up to 20
- YouTube video · 3
- Anniversary film and episode · 2
Week 2 starts when you pay the first half.
What we need from you
Just three things.
We do the rest.
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1
Your brand files
Your logo, colours and fonts, so we can make your three trial clips. If you have a brand guide, even better.
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2
One person who can say yes
Someone who can approve posts within two working days.
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3
About three hours of calls
The 90-minute kick-off, about an hour to record your anniversary episode, and the 30-minute handover.
04What it costs
One price, everything included.
The recording and the episode edit are already done, so you don’t pay for them. And because it’s your anniversary, we’ve taken off a little more.
- Remote recording, 2 hours (and client episode edit)
- £400
- A month of content production (bi-weekly cadence)
- £1,600
- A brand motion kit
- £750
- What this would normally cost
- £2,750
- Already recorded and edited
- −£400
- Anniversary thank-you
- −£400
- Your price
- £1,950
How paying works
- Your three trial clips come first, with nothing to pay
- First half (£975) when you decide to go ahead
- Second half (£975) at the end of the month
- £1,950 is the total. Nothing is added on top
- Both gifts are included
- You own everything we make for you
- Up to two rounds of changes on every piece
Nothing to pay until you’ve seen your trial clips
05Questions
Things you might be wondering.
Do we need to film anything?
Not for the month’s content. It all comes from the conversation we’ve already recorded. The one new recording is your anniversary episode, done online in about an hour.
Who posts everything?
You do, from ZER’s own accounts, so the audience you build stays yours. Every post arrives finished, with its words written and a date to post it. We can schedule them for you if you’d prefer.
Can our team keep using the brand kit?
Yes, it’s yours for good. The handover call shows your team how to use it on their own videos.
What if we don’t like something?
Every piece gets up to two rounds of changes. And you’ll see three finished trial clips before you pay anything, so you know what you’re getting.
What happens after the month?
Nothing, unless you want it to. There’s no contract to continue. If you’d like more, we can talk about it at the handover.
Can we pay in US dollars?
The price is in pounds sterling. If dollars are easier for you, tell us and we’ll arrange it.
Next step
Say yes by Friday 2 October.
We start on your three trial clips on Monday 5 October, so everything is ready in time for your anniversary.
- Step 1Say yesBook 15 minutes with Daniel, or reply “yes” to the message this page came with. Then send us your logo, colours and fonts.
- Step 2Get your three trial clipsFinished in ZER’s colours within three working days. Nothing to pay.
- Step 3Pay the first half and we beginHappy with them? Pay £975 and we book your kick-off call. If not, keep the clips and there’s nothing to pay.
Adeolu, thank you again for coming on The Upgrade Zone. I’ve spent a lot of time with our conversation in the edit, and there is far more in it than one episode can show.
Three years of ZER deserves more than one post. I’d love to help you and the team mark it properly this October.
Daniel Chrzastek · Dan Cheesecake Media