The Upgrade Zone · Podcast + Media Studio
Real founders. Real tech. Real growth.
I sit down with owners and operators to unpack their story and the tools, systems and tech that actually moved the needle. Borrow what works, then let the studio put your brand in the same spotlight.
Free 15-minute fit check New episodes every week Founder-led, no jargon
Tune in wherever you listen
00Why this show exists
01 · The gap
£63bn/ year
Lost to the UK's digital skills gap in unrealised GDP, and forecast to widen.
UK Parliament · Commons Science and Technology Committee
02 · The opportunity
395,000+
Midlands businesses that could grow with a stronger digital presence and a better technology stack.
ONS UK Business Counts, 2024
03 · The answer
1 studioend to end
A founder show plus full media production, closing that gap one business at a time.
The Upgrade Zone · Dan Cheesecake Media
01The show
It's time we met.
The Upgrade Zone is where I interview founders, owners and operators about their story and the tech behind their business. No jargon, no hype. Just honest conversations about what they built, what broke, and the tools that helped them use technology the right, efficient way.
Scaling a team or running solo, you are all welcome in the zone.
- 01
The story
How they really got from zero to now, the messy middle included.
- 02
The stack
The exact tools, systems and tech doing the heavy lifting behind the scenes.
- 03
The upgrade
One thing you can apply to your own business before the episode ends.
02Who it's for
However your brain is wired, there's a seat for you.
Four kinds of founder tune in for four different reasons. The show, and the studio, speaks to all of them.
You lead with narrative
The Storyteller
Come for the human journey behind the business: the turning points, the doubts, the wins worth retelling.
You trust the numbers
The Analyst
Stay for the stack, the metrics and the systems: the receipts that prove what actually worked.
You're here to win
The Operator
Take the shortcut: proven moves, leverage points and efficiencies you can deploy this quarter.
You were made for the spotlight
The Magnet
Get seen and heard. Be the founder others quote, clip and follow. We'll make sure you look the part.
03The studio
Love the show? Now make it yours.
Dan Cheesecake Media is a full podcast marketing and content studio. We take your show from idea to audience, or grow the one you've got, end to end.
- 01
Strategy & launch
Positioning, format, naming and a launch plan built to land with the right audience from episode one.
- 02
Production & editing
Recording, audio and video editing, show notes and artwork. Broadcast quality without the overwhelm.
- 03
Content & clips
Short-form video, reels and graphics that turn one conversation into a month of scroll-stopping content.
- 04
Distribution, SEO & growth
SEO show pages, answer-engine and AI optimisation, and paid amplification that put you in front of buyers.
- 1
Story
We find the angle only you can own.
- 2
Studio
We produce, edit and package it.
- 3
Spotlight
We grow it where buyers are looking.
15 minutes, completely free No pitch deck A clear next step either way
05Your host and producer
Daniel 'Cheesecake' Chrzastek
Storyteller behind the lens, operator behind the mic. I've spent years capturing people at their most real. Now I do it for founders, drawing out the journey and the tech that powers it.
If you've got a story worth telling or a show worth growing, let me know how I can help.
06Questions
The quick answers.
What is The Upgrade Zone podcast?
A podcast where I interview founders, owners and operators about their story and the tech behind their business, so you can use technology efficiently and in the way that suits you.
Who should be a guest on the show?
Founders, owners and operators with a real story and a smart, tech-enabled way of running their business. Any sector, any stage.
Do you produce podcasts for other businesses?
Yes. Dan Cheesecake Media is a full studio: strategy and launch, production and editing, social clips and content, plus distribution, SEO and paid growth.
How do you help my podcast get found and grow?
SEO-optimised show pages, short-form video clips, AI answer-engine and generative-engine optimisation, and paid amplification aimed at the right audience profiles.
How do I get started?
Book a free 15-minute fit check below, or email booking@dancheesecake.media, and we'll map the fastest path to launch or grow your show.
Ready when you are
Say cheese. Grab your slice of the spotlight.
Pitch your story for the show, or hand your podcast to a studio that treats it like its own. Either way, let's make something worth pressing play on.
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Prefer to stay on this page? Open the calendar right here.
Pick a time hereDan Cheesecake Media works with partners in Poland, the United States, Spain, Switzerland, Germany, Ukraine, Portugal, the Azores, St Helena, Nigeria, South Africa, Zimbabwe, Ireland, Sweden, Norway, Egypt, Peru, Montenegro and Croatia.