+ Choose the path you wish to explore with us
Nothing builds trust faster than being heard.
5.04 Google reviewsI help UK business owners get heard on camera, then in front of the right people. I run the studio, the cameras and the edit. You just talk.
Book a free 15-minute call and see what’s possible. If it’s not a fit, I’ll tell you.
The main service: tech stack audits, fractional CTO and PM support for UK businesses.
Switch to techEvery business is what it does, plus media.
One side does the work. The other gets it noticed. Most businesses only invest in the first.
If your ideal client looked you up tonight, would they call you tomorrow? And would your business be ready if they did?
This side fixes the first question. The tech side fixes the second.
- 77%Almost every business buyer (94%) ranks suppliers before getting in touch. They buy from their first choice 77% of the time.6sense, 2025 Buyer Experience Report, nearly 4,000 B2B buyers
- 73%of B2B buyers say a company’s own thinking, shared in public, is a better guide to what it can do than its marketing.Edelman and LinkedIn, 2024 B2B Thought Leadership Impact Report, 3,500 decision-makers
- 1 in 5Nearly one in every five pounds UK organisations spend on cloud software goes on licences nobody uses, or on duplicates.Flexera research, reported by IT Brief UK, 13 November 2025
Not sure where to start? Let me explain how it works.
Video slot. To be filmed.
Get your story on camera. Then in front of the right people.
For owners who are great at what they do, but people only find out after they meet them.
I run the studio, the cameras and the edit. You just talk.
From£997The call tells you exactly what yours would cost, in writing.
Book my free 15-minute callNervous on camera? Most guests are. “Dan made me feel incredibly welcome and comfortable.”
Get more from the tech you already pay for.
For UK businesses turning over £500k to £10m. The software bill keeps growing. The work doesn’t get any easier.
I’ve run SAP projects, looked after ERP customers for years, and worked as an engineer before that. I know where the waste hides.
From£947It starts with an audit. If we keep working together, the fee comes off your first month.
Already have an IT provider? Keep them. They keep things running. I check you’re getting value from what you pay for.
From first call to finished result.
Five steps. What happens at each one, and what you get.
- 15 min
Fit check
Tell me what you want to be known for. I’ll tell you straight if I can help.
You get: a straight answer - Before the day
Prep call
We plan the themes and the format. No script. No surprises.
You get: a plan for the conversation“He took the time to call me beforehand, talk me through the format and help me prepare my thoughts.”
- In the studio
Recording day
Lights, three cameras and studio sound, ready before you sit down. You just talk.
You get: footage from three camerasSee a recording day - After
The edit
I cut it, clean it up and caption it. Then I make clips for each platform.
You get: the episode and the clips - Yours to keep
On air
It goes out where your audience listens and watches, ready for you to share.
You get: work that speaks before you do
What you walk away with
A full episode. Clips for every platform. A page you can send people to. All yours to post and reuse.
So people who look you up find someone they’ve already heard.
Plan yours in 15 minutes- 15 min
Fit check
Tell me what’s slowing the business down. I’ll tell you straight if an audit would help.
You get: a straight answer - When you book
The brief
You pick the one question the audit must answer, and who should be in the room.
You get: a clear brief - 2 hours
Discovery
You and your team show me how the business really runs, tool by tool.
You get: a map of your setup“His knowledge as well as enthusiasm is great and he tackles every issue with ease.”
- Within 14 days
The report
Plain English. What I found, with every assumption marked.
You get: a report and a 30/60/90-day plan - Then
Walkthrough
We go through it together. If we keep working, the audit fee comes off your first month.
You get: a plan your team can follow
What you walk away with
A report your whole team can read. The decisions you need to make, up front. A 30/60/90-day plan to get them done.
So the tools you pay for do the job you bought them for.
Talk it through in 15 minutesPicture your recording day.
Real sessions from my studio. Scroll to move through the day.Real sessions from my studio. Swipe to move through the day.
15 minutes on the phone, a few days before.
Your episode goes out wherever people listen.
SpotifyApple PodcastsYouTubeAmazon MusicWe talk it through first. No script, just the shape of the conversation.
Now showing on The Upgrade Zone
All episodes
“Everything felt intentional, from the lighting to the seating, which created a polished yet comfortable atmosphere.”
“He took the time to call me beforehand, talk me through the format and help me prepare my thoughts, so I knew exactly what to expect.”
“The format made it easy to have a real conversation rather than a scripted interview.”
“I already had high expectations, but the work Daniel delivered exceeded them in every possible way.”
“The hospitality outside the podcast was top class.”
“Communication was smooth, everything was handled with great care, and the final outcome was simply outstanding.”
“A real in depth conversation of a range of personal topics but also the IT world and how it can be used in business.”
Yes, people really call me Cheesecake.
Ask me why on the call. Everything else, briefly:
I spent 12 years inside other people’s businesses before building my own. As an engineer, I was part of a team whose cost-saving projects won an award at a House of Lords gala for their environmental impact. In my last corporate role, I looked after 30 to 35 client accounts worth £2m to £2.5m a year. That taught me what keeps a client: trust, built one conversation at a time.
I’m a generalist on purpose. I can talk systems with your operations manager in the morning and shoot your portrait after lunch. Most businesses don’t need five specialists who never speak to each other. They need one person who sees the whole picture and knows who to call. Between the podcast and Business Buzz, I usually do.
You deal with me directly, from the first call to the finished work.
Tak, naprawdę mówią na mnie Cheesecake.
Zapytaj mnie dlaczego, kiedy będziemy rozmawiać. Reszta w skrócie:
Przez 12 lat pracowałem w cudzych firmach, zanim założyłem własną. Jako inżynier byłem częścią zespołu, którego projekty obniżające koszty zdobyły nagrodę za wpływ na środowisko, wręczoną na gali w Izbie Lordów. Na ostatnim stanowisku w korporacji opiekowałem się 30 do 35 kontami klientów o wartości od 2 do 2,5 mln funtów rocznie. Nauczyło mnie to, co sprawia, że klient zostaje: zaufanie, budowane rozmowa po rozmowie.
Jestem generalistą z wyboru. Rano mogę rozmawiać o systemach z Twoim kierownikiem operacyjnym, a po obiedzie zrobić Ci portret. Większość firm nie potrzebuje pięciu specjalistów, którzy ze sobą nie rozmawiają. Potrzebuje jednej osoby, która widzi całość i wie, do kogo zadzwonić. Dzięki podcastowi i Business Buzz zwykle wiem.
Od pierwszej rozmowy do gotowej pracy masz do czynienia bezpośrednio ze mną.
Pick a tape to play it.Wybierz kasetę, żeby ją odtworzyć.
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Studio, podcast and tech advice under one roof in Hinckley. Founded in 2025, when I left corporate to do this full time.
Studio, podcast i doradztwo technologiczne pod jednym dachem w Hinckley. Założone w 2025 roku, kiedy odszedłem z korporacji, żeby robić to na pełen etat.
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My podcast. Founders, owners and operators on their story and the tech behind their business. No jargon, no hype.
Mój podcast. Założyciele, właściciele i menedżerowie o swojej historii i technologii, na której opiera się ich firma. Bez żargonu i bez szumu.
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I host the Business Buzz networking club in Coventry. Lots of rooms, lots of owners, lots of stories.
Prowadzę klub networkingowy Business Buzz w Coventry. Wiele spotkań, wielu właścicieli firm, wiele historii.
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A new networking group I’m setting up. Name and first date coming soon.
Nowa grupa networkingowa, którą zakładam. Nazwa i pierwszy termin już wkrótce.
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My last corporate role: 30 to 35 client accounts worth £2m to £2.5m a year, and a front-row seat to how businesses really use the software they pay for.
Moje ostatnie stanowisko w korporacji: od 30 do 35 kont klientów o wartości od 2 do 2,5 mln funtów rocznie i miejsce w pierwszym rzędzie, z którego widać, jak firmy naprawdę korzystają z oprogramowania, za które płacą.
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SAP projects for a global manufacturer. Big systems, real deadlines, and a lot of people who needed them to work on Monday.
Projekty SAP dla globalnego producenta. Duże systemy, prawdziwe terminy i mnóstwo ludzi, którzy potrzebowali, żeby wszystko działało w poniedziałek.
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New product introduction, cost reduction and IT support. I was part of a team whose cost-saving projects won an award at a House of Lords gala for their environmental impact.
Wprowadzanie nowych produktów, redukcja kosztów i wsparcie IT. Byłem częścią zespołu, którego projekty obniżające koszty zdobyły nagrodę za wpływ na środowisko na gali w Izbie Lordów.
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Computer Science, studied in Poland. Where the SQL and the web development started.
Informatyka, studia w Polsce. Tu zaczęły się SQL i tworzenie stron.
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Photography and film, for years before it became the day job. It’s why I’m good at putting nervous people at ease.
Fotografia i film, przez lata, zanim stały się moją pracą. Dlatego potrafię sprawić, że zdenerwowani ludzie czują się swobodnie.
What people said after.
Two kinds: private messages from guests, and public reviews on Google. Both word for word.
Darlington · guest
Being a guest on this podcast was an incredibly smooth and professional experience from start to finish. The setup immediately stood out, high-quality cameras, crystal-clear audio, and a thoughtfully designed environment that made it easy to relax and focus on the conversation.
Everything felt intentional, from the lighting to the seating, which created a polished yet comfortable atmosphere that really helps bring out authentic, engaging discussions.
What impressed me most was how seamlessly everything was run behind the scenes. There was a clear attention to detail, both technically and in how the session was guided, which made the entire process feel effortless as a guest.
It’s the kind of setup that not only elevates the final content but also makes you want to come back again, a perfect balance of professionalism and genuine, welcoming energy.
Sam · guest
My experience on “The Upgrade Zone” podcast was top class. The setup was professional and Daniel has gone above and beyond to ensure the product he delivers is to the highest quality.
The hospitality outside the podcast was top class. I spent the majority of my day with Daniel outside the podcast talking through a multitude of topics. Our recording was approximately 3 hours long of high value conversation for the listener.
Couldn’t recommend this enough for the audience listening to the podcast or future guests invited onto the show.
Pablo (Sylva) · guest
As a guest, I found the podcast to be a very effective platform to share what we do in deer management. The format made it easy to have a real conversation rather than a scripted interview, which helped communicate the message more clearly and authentically.
It was also a great platform to present the deer management app we are developing at Sylva and its potential to modernise field data collection and decision-making.
Henry · guest
What an experience coming on Daniel’s podcast. A real in depth conversation of a range of personal topics but also the IT world and how it can be used in business.
I thoroughly enjoyed the whole experience and can’t wait to see what the episode is like!
Sent to me after recording. Copied word for word.
Gabrysia Jagiełło★★★★★
Working with Daniel was an excellent experience from start to finish. He combines great expertise with a proactive attitude and an exceptional ability to understand exactly what is needed. Communication was smooth, everything was handled with great care, and the final outcome was simply outstanding. It’s rare to come across someone so reliable, talented and genuinely committed to their work. I wouldn’t hesitate to work with him again!
Henry Carpenter★★★★★
I’ve worked with Daniel on many projects whether podcasts or productions and business growth. His knowledge as well as enthusiasm is great and he tackles every issue with ease. Would thoroughly recommend!
Wojciech Sowa★★★★★
Totally recommend cooperation with Daniel. One of the most professional, well organized and open minded person I’ve worked with. Based on the recommendations, I already had high expectations, but the work Daniel delivered exceeded them in every possible way. His attention to the detail and the quality of his work truly went beyond everything I had imagined. Highly recommended!
Guy Bennett★★★★★
I recently had the pleasure of joining Dan as a guest on his podcast, The Upgrade Zone.
The whole experience was fantastic. From start to finish, Dan made me feel incredibly welcome and comfortable. He took the time to call me beforehand, talk me through the format and help me prepare my thoughts, so I knew exactly what to expect.
The setup itself was seriously impressive, and it was clear how much thought and effort had gone into making the experience as professional and enjoyable as possible.
Dan was a brilliant host, making the conversation feel natural and relaxed throughout.
A genuinely great experience, and I’d thoroughly recommend Dan to anyone considering podcasting.
Questions people actually ask.
Something else on your mind? Ask me on the call, or email booking@
What happens on the 15-minute call?
You tell me about your business and what you want to fix or build. I tell you if I can help, what I’d do and roughly what it costs. If it’s not a fit, I’ll say so. If I know someone better for the job, I’ll send you to them.
Isn’t this more than a freelancer would charge?
Often, yes. A freelancer does one job: the filming, the edit or the IT fix. I do the plan, the work and the follow-through, so nothing falls through the gaps. Tight budget? We cut the scope, not the quality. Start smaller, and add more once you’ve seen the work. And think about what one good client is worth to you.
I’m not a confident speaker. Is that a problem?
No. Most people are nervous before their first recording. That’s normal. I’ve spent years putting people at ease behind the camera. We talk it through first, keep it relaxed, and the edit makes you look and sound your best.
Can a podcast actually bring in clients?
It can, if you build it to. Invite the people you’d like to work with as guests. Every recording is then an hour of real conversation with a potential client, partner or referrer. I can’t promise who says yes. But every episode keeps working as public proof of what you know.
We already have an IT provider. Why would we need you?
Keep them. Your IT provider keeps things running. I answer a different question: are you getting value from what you pay for? It’s a commercial review, not a security or compliance audit. It can give your IT provider a clear to-do list too.
How much of my time will it take?
For media: a short prep call and the recording. I do the rest. For tech: a two-hour session and a walkthrough of the report. Everything in between is on me.
Media and tech from one person. Isn’t that two different jobs?
They’re closer than they look. Content gets you noticed. Good systems mean you’re ready when people call. I’m a generalist on purpose, and when something needs a specialist, I know who to call.
What if it isn’t working?
You’ll hear it from me first. One-off projects have a fixed scope, so you know what you get before we start. Monthly work has a 90-day minimum, then 30 days’ notice. If we start with an audit and keep going, the audit fee comes off your first month.
Fifteen minutes. Free. A straight answer.
You pick a time. It’s free, and there’s nothing to prepare.
I tell you straight if I can help, and how. If it’s not a fit, I’ll say so.
If it is, you get a written plan with the price and a date to decide by.
We get to work. You deal with me, start to finish.
You’ve been on air for 0:00. The call is 15:00.
Prefer email? booking@dancheesecake.media
“Communication was smooth, everything was handled with great care.”
The calendar loads here.
Open the calendarYou’re in good company.
Most owners never stop to look at how they come across, or how their business really runs. You just did. Good for you.
That puts you alongside the guests, clients and partners on this map. People who decided to get better on purpose, for their business and for the people who rely on it.
No membership. No badge. Just good company, and a seat with your name on it.
Take your seat: book 15 minutes